COLOR FORECAST 2018
Every color is a collision of influences – every palette is a fresh chance…
SINCERITY…Less is more as we gain technology and move into the cloud. Blending is the new stand-out! Flaws are treasures. Failures are no longer mistakes, but chances to redeem ourselves. The new hushed tones lie in sand, complex grays and hazy botanicals.
CONNECTIVITY…Our boundaries are challenged as nationalism and globalism are in flux. We are breaking new barriers in the forms of skyscrapers and commercial space travel. We crave both security and adventure simultaneously. Airbnb, car sharing, and e-learning are now common terms. We tell this story by using the beautiful, memorable pops of peacock colors.
AFFINITY…We each move to our own beat. Data powers nearly every daily decision we make: from our hairdresser to our realtor. In Beverly Hills, Houston, Berlin, and Beijing, techies are the new hippies – full of breakthrough ideas and utopian ideals. A generation is waiving the flag of color freedom and Instagramming every moment. This high-tech palette is pixelated in oranges, violets, greens, and yellows.
information taken from STIR, Sherwin-Williams